How Ton.AI Ad Network Works

How Ton.AI Ad Network Works
How Ton.AI Ad Network Works

1. Ad Campaigns and Ad Blocks

  • Ad Campaign:

    • Advertisers create ad campaigns, setting target audiences and bidding strategies. audience_targeting
    • They provide pricing and targeting details. budget_schedule

  • Ad Placement (Ad Block):

    • Publishers create ad placements.
    • They choose the billing method and set a minimum acceptable price.
create_block
create_block

2. Ad Matching and Ranking

  • Ad Matching:

    • The system matches the ad campaign's price and targets with the minimum bid of ad placements.
    • It uses user IP addresses and device IDs for regional and tag matching.

  • Ad Ranking:

    • Ads are ranked based on conversion rates.
    • Ads with higher conversion rates get priority for display.
ad_ranking
ad_ranking

3. Ad Display Process

  1. User Access:
    • Users view ads through the publisher's website.
    • The SDK retrieves suitable ads from the ad network and displays them to the user.

watch_ad         demo 1

  1. Ad Interaction:

    • Users interact with ads (e.g., clicking on them).

  2. Conversion Tracking:

    • Users visit the advertiser's site and complete conversion actions.
    • The SDK tracks and reports the ad conversion status.

4. Technical Components

  • SDK:
    • Integrated into both the publisher’s and advertiser’s sites.
    • Handles ad requests, displays, and collects as well as reports conversion data.

Through these steps, the Ton.AI ad network efficiently connects advertisers and publishers, enhancing ad display effectiveness and revenue.