User Profiles and Targeted Advertising

Increased Revenue

Using user profiles, traffic owners can better understand their audience, attracting higher-value advertisers. Benefits of targeted advertising include:

• Boosted Ad Revenue: Advertisers can make more precise ad placements based on user profiles. For example, when targeting Wallet users, the cost per ad is typically about 8 times higher than non-targeted ads.
• Improved Ad Strategy: By analyzing user profiles, traffic owners can adjust ad strategies to increase ad click and conversion rates.
• Enhanced User Experience: Targeted ads reduce disruptions and provide more relevant content to users.

Tips

If advertisers have specific audience requirements, like targeting only Wallet users, traffic owners without user profiles won’t be able to serve these ads.

Reporting Methods

To achieve targeted advertising, traffic owners need to report user profile data to the Ads3 platform. Reporting can be done incrementally or in bulk.

Incremental Reporting

This is done via the SDK after a user completes Wallet Connect.

import { UpdateUserProfile } from 'ton-ai-sdk'

useEffect(() => {
  const data = await UpdateUserProfile({
    telegramUserId: '17***809', // Optional. Current user's Telegram user ID. SDK will auto-detect if not provided.
    walletAddress: 'UQCDBE***85m4v', // User's wallet address.
    walletClassify: 'ton', // Required when providing walletAddress. Type of wallet address. Currently supports ton, evm.
  })
  console.log('UpdateUserProfile:', data)
}, [])

Tips

User profiles will take 1-2 days to become effective.

Bulk Reporting

Suitable for scenarios with large amounts of user data. Supports both API and CSV import.

CSV Import

Upload a CSV file to batch import user profile data. Ideal for large data sets that require one-time imports.

• Simple Operation: Prepare and upload data files in the template format.
• Efficient: Suitable for handling large volumes of data at once.

CSV File Template:

telegramUserId,walletAddress,walletClassify
123456789,0xAbC123456789DefG,ton
987654321,0xDeF987654321AbC,evm
456789123,0x123456789AbCDef,ton
321654987,0x987654321DefAbC,evm
654321789,0x456789123DefAbC,ton

API Bulk Reporting

Send user profile data in batches via the Ads3 API. Suitable for teams with strong technical capabilities.

• High Flexibility: The API supports custom fields to meet various business needs.
• Automation: Integrate with existing systems for automated data uploads.

Service Host Address

Testing: https://staging.ton.ai/

Production: https://app.ton.ai/

API Description

This API is for bulk submissions of user profile data to provide more accurate and effective advertising.

Tips

For best performance, do not upload more than 5000 records per request.

Request Method

POST /api/v2/openapi/user/profile/batch

Request Parameters

Name	Location	Type	Required	Description
x-api-key	header	string	Yes	API key. How to get your App Key?

The request body should be in JSON format, containing:

Field Name	Type	Required	Description
list	array	Yes	User profile data array, 1 to 5000 items

Each object in the list array includes:

Field Name	Type	Required	Description
telegramUserId	string	Yes	User's unique Telegram ID
ipAddress	string	No	User's IP address
walletAddress	string	No	User's wallet address
walletClassify	string	No	Type of wallet address (supports ton, evm, solana)

Full Request Example

To make a request:

curl --request POST \
     --url https://staging.ton.ai/api/v2/openapi/user/profile/batch \
     --header 'accept: application/json' \
     --header 'content-type: application/json' \
     --header 'x-api-key: moJHPwHiGpSP7Lrz88xY1IAXXamF90' \
     --data '
{
  "list": [
    {
      "telegramUserId": "1621364061",
      "ipAddress": "137.184.166.75",
      "walletAddress": "EQCxE6mUtQJKFnGfaROTKOt1lZbDiiX1kCixRv7Nw2Id_sDs",
      "walletClassify": "ton"
    },
    {
      "telegramUserId": "987654321",
      "walletAddress": "0xDeF987654321AbC",
      "walletClassify": "evm"
    },
    {
      "telegramUserId": "123456789",
    }
  ]
}
'

A successful response will return the processing result with a status code of 200.

{
  "code": 0,
  "message": "success"
}

Important Notes

1. Ensure the provided telegramUserId is valid; it's the only required field.
2. If you provide a walletAddress, it's recommended to include the related walletClassify.
3. Currently, walletClassify supports three types: ton, evm, and solana.
4. The ipAddress field is optional, but ensure the format is valid if provided.
5. For bulk uploads, make sure each request contains 1 to 5000 records.
6. If reporting fails due to network issues, retry shortly, but avoid excessive attempts.

Viewing User Profiles

Tips

Coming Soon

View user wallet assets segmentation and other information, like geographic distribution and Premium user ratios.