Billing Models

On the Ton.AI advertising platform, we offer advertisers a range of flexible billing models designed to accommodate various advertising needs. Here are the three primary models: oCPC, oCPM, and CPA.

1. oCPC

What is oCPC?

oCPC (Optimized Cost Per Click) allows advertisers to pay for each click on their ad. This model goes beyond the traditional CPC by using optimization algorithms to ensure ads are shown to users more likely to click, thereby increasing the click-through rate.

Ideal Use Cases

• Effective for campaigns aiming to boost website traffic.
• Suited for advertisers focused on enhancing their click-through rates.

2. oCPM

Tips

Coming Soon

What is oCPM?

oCPM (Optimized Cost Per Mille) is a model where advertisers pay for every thousand ad impressions. Unlike standard CPM, this optimized version uses algorithms to ensure ads are presented to users more likely to engage with them.

Ideal Use Cases

• Best for brand awareness campaigns and high-exposure initiatives.

3. CPA

Tips

Coming Soon

What is CPA?

CPA (Cost Per Action) is a payment model where advertisers are charged when a user performs a specified action, such as signing up or making a purchase. This model is designed to target users most likely to complete the desired action.

Ideal Use Cases

• Perfect for campaigns where the primary goal is conversion-driven.