Billing Model

On the Ton.AI advertising platform, we offer advertisers various flexible billing models to meet different advertising needs. Here are the three main billing models: oCPC, oCPM, and CPM.

1. oCPC

What is oCPC?

oCPC (Optimized Cost Per Click) means the advertiser pays for each click. Compared to CPC, this model uses an optimization algorithm to show ads to users who are more likely to click, increasing the click-through rate.

The oCPC billing model also optimizes your bid, maximizing the use of the advertiser's budget.

Suitable Scenarios

• Ideal for campaigns aimed at increasing website traffic.
• Suited for advertisers focused on boosting click-through rates.

2. oCPM

What is oCPM?

oCPM (Optimized Cost Per Mille) means the advertiser pays for every thousand ad displays. Compared to CPM, this model uses an optimization algorithm to ensure ads are shown to users more likely to engage.

The oCPM billing model also optimizes your bid to maximize budget efficiency.

Suitable Scenarios

• Ideal for brand promotion and high-exposure campaigns.

3. CPM

The CPM billing model charges per thousand ad impressions and is suitable for campaigns aiming to boost brand awareness.

This model has a fixed bid that will not be optimized.