Glossary

Ad Types

  • Campaign: A promotional activity featuring specific ad types.

  • Image Ad: A creative format that uses images alongside text.

  • Video Ad: A creative format that uses video content for display.

General Terms

  • Country: The country from which the ad request is initiated.

  • Daily Budget: The maximum daily spend for a campaign, measured in USD₮.

  • Destination URL: The web address for the ad's landing resource.

  • Platform: The operating system of a user's mobile device (iOS/Android).

  • USDT: A stablecoin that maintains a 1:1 value with the US dollar, used to streamline cryptocurrency transactions and reduce volatility.

  • Telegram Premium: Indicates whether a user has a Telegram Premium subscription. Ads not specifically targeting Telegram Premium will be shown to all users, including those with a Premium subscription.

Statistics

  • Clicks: The number of times an ad is clicked on.

  • CPC (Cost Per Click): The cost incurred for each click on an ad.

  • CPM (Cost Per Mille): The cost for every thousand ad impressions.

  • CPA (Cost Per Acquisition): The cost for each conversion.

  • CTR (Click-Through Rate): The percentage of users who clicked on an ad out of the total users who viewed the ad.

  • Impressions: The number of times an ad is displayed. An impression is counted when the ad is visible, and watched for at least 2 consecutive seconds with 50% or more viewability.

  • Cost: The total amount spent.