Registration

Before using the ad features, please complete the registration.

You can log in using your Google account or Telegram account authorization.

Creating a Campaign

  1. Log in to the Ton.AI platform.
  2. Navigate to the Campaign page.
  3. Click the Create button at the top right corner of the page.
create_campaign
create_campaign

Basic Campaign Information

  • Campaign Name: Enter the name of your advertising campaign.

Setting the Target Audience

In the Audience Targeting section, you can filter your target audience based on the following criteria:

  • Region: Choose areas to include or exclude.
  • Language: Select languages to include or exclude.
  • Premium User: Users with Telegram Premium.
  • On-chain Characteristics: Whether users are linked to Ton Wallet or are high-value wallet users.
  • Other Characteristics: Information about the user's platform, etc.
audience_targeting
audience_targeting

Setting Budget and Bidding

In the Budget & Schedule section:

  • Daily Budget: Set a daily budget. It's recommended to start with a small amount for testing.
  • Start Time and End Time: Choose start and end dates for the campaign.
  • Bidding: Choose a billing model (supports oCPC, oCPM, and CPA) and set your Bid. For details, refer to Billing Models.
budget_schedule
budget_schedule

Filling in Ad Creatives

You need to prepare the following materials:

  • Ad Format: Supports text and image, and video types.
  • Action Type: The type of redirect after ad click, supports WebAPP and Join Telegram Group/Channel.
  • Website/MiniApp: Link to which the ad redirects.
  • Image: Ad images, supports Image or Gif, with an aspect ratio of 1:1 square.
  • Project Icon: Upload the project icon.
  • Ad Text: Enter short and catchy ad text (up to 50 characters).
  • Brand Name: Enter your brand name.
  • Button Text: Enter button text such as “Download Now”.
creative
creative

Save and Submit for Moderation

  1. Click the Save button to complete the Campaign creation.
  2. Once submitted, the Campaign will enter the moderation stage. Please wait patiently for the admin review.
  3. After approval, return to the Campaign page and click the Start button in the Action column to launch the Campaign.

With these steps, you will successfully create and launch an ad Campaign on the Ton.AI platform.